SEO-CRO Consultant (freelance)
Responsibilities & Achievements
- Did white labeling for agencies in New Zealand and diverse clients. More information in Case Studies.
- Drove significant organic growth across multiple clients.
- Applied CRO and SEO best practices, developed local strategies, and implemented technical improvements.
- Optimized underutilized niches, achieving +289% traffic for Tio Gerardo, a bakery niche.
- Delivered SEO workshops and crafted an online course
- Transitioned a physical magazine to a digital platform with SEO-compliant templates.
Intelli HR
With roots in HR expertise, this world-class system combines advanced analytics, AI-powered insights, and a uniquely secure ecosystem tailored to your business’s needs. Designed for all business leaders, it empowers real-time, proactive, and data-driven decision-making, ensuring smarter choices for every team member
IntelliHR was acquired by another company on August 2023.
Senior SEO Specialist (permanent)
Responsibilities
Created an SEO dashboard to generate reports for internal products.
● Planned SEO strategies.
● Managed relationships with agencies.
● Carried out auditing tasks.
● Introduced CRO to marketing strategies.
● Taught SEO workshops.
Achievements
● Successfully restored lost traffic due to a 2021 poorly-applied regional domains migration.
● Implemented online resources, and applied them to the website.
New Zealand trade & enterprise (government)
NZTE, New Zealand’s international business development agency, leverages its expertise and networks to support local businesses in expanding globally. We connect New Zealand companies with the right partners and investors to foster international growth.
SEO Consultant (freelance)
Responsibilities
● Crafted and delivered an SEO online course for the staff.
● Managed the company’s portfolio and website.
● Set streamline reporting systems.
Achievements
● Successfully opened My.NZTE as a domain with a +27% traffic increase YoY.
● Improved organic visibility for investments and exports.
Stanley st
Stanley St is New Zealand’s only fully integrated agency, offering in-house expertise to deliver innovative ideas and drive growth for ambitious clients and brands.
SEO-CRO consultant (permanent)
Responsibilities
● Managed a portfolio of high end clients such as Sealord, BAT, and Countdown Supermarkets.
● Carried out client-facing SEO and CRO tasks.
● Prepared pitches and value propositions for the agency.
● Prepared detailed reports.
Achievements
● Successfully implemented the largest migration Countdown
Supermarket experienced, reducing 4000 URLs of digital aisles down to 400, without any loss of rankings or organic traffic.
Glamping Hub
With more than 35,000 listings, Glamping Hub is the leading online booking platform for unique outdoor accommodations
SEO team leader (freelance)
Responsibilities
● Diagnosed technical SEO issues, implementing quick fixes, and coordinating long term solutions with backend developers.
● Implemented tracking tools for organic rankings, backlink
structures, and Google Analytics.
● Developed a year-long SEO roadmap, including a board presentation defining SEO KPIs, expenses, and short and long-term ROI.
● Trained the existing SEO team through workshops and promoted continued learning with specialized courses.
● Oversaw the design and delivery of comprehensive SEO reports.
Achievements
● Delivered a consolidated SEO plan for the company.
● Trained the existing SEO team was trained to implement the plan.
● Implemented tracking tools, better understanding the company’s position against competitors and areas to improve.
● Delivered several SEO workshops and trained the existing SEO team and key stakeholders within the company.
BrightHaus
BrightHaus started in 2001 and is headed up by experts involved in some of the World’s most impressive brands, from the local brick and mortar business to Spotify and the SuperBowl.
SEO Consultant (freelance)
Responsibilities
● Managed the company’s portfolio, with clients such as the Food Bank of San Diego and Permanent Pitchers.
● Led the SEO team.
● Created an online purse by commission.
● Analyzed the clients and products and created reports accordingly.
Achievements
● Streamlined and optimized the reporting system.
Yellow Pages
Yellow is New Zealand largest digital directory with several products such as Yellow Pages, White Pages and NZTG.
Senior SEO Manager (permanent)
Responsibilities
● Managed the SEO aspects of all Yellow products: Yellow Online, Finda, White Online, and Wises.
● Had meetings and created guidelines for the development team.
● Trained the staff about SEO best practices.
● Crafted SEO reports in Data Studio, and provided analysis for each product on a monthly basis.
Achievements
- Successfully reverted a 4 years negative trend of organic traffic for the most important product in the company.
- Standardized and optimized the migrations and audits systems following Google's best practices.
Ogilvy & Mather
Ogilvy & Mather is one of the most important advertisement agencies in New Zealand.
Ogilvy’s portfolio include top brands such as Briscoes, EECA and Countdown.
SEO Manager (permanent)
Responsibilities
● Ran audits for clients.
● Diagnosed the web design & user experience, and their impact on search engines.
● Managed content, keyword research, backlink structure, and SEO for mobiles.
● Crafted and delivered customized SEO reports, while providing monthly analysis for clients.
● Had meetings and debriefings with clients.
● Managed client’s web migrations following SEO best practices.
● Trained the staff.
Achievements
● Increased the SEO department revenue stream by 140%, optimizing the reporting process and creating new services for existing clients
● Introduced ACG Schools as a new client.
● Standardized and optimized the migrations and audits systems following Google’s best practices.
SEOhaus LLC
SEOhaus has been San Diego’s largest, SEO and design company for over 10 years.
The company’s portfolio includes 800 clients such as Paramount and Hilton Hotels.
SEO manager
Responsibilities
- Audit websites and create improvement plans for the user interface and for search engines.
- Implement plugins on CMS, canonicalization, rich snippets, GWT, Google analytics, canonical tags.
- Plan and implement website migrations following Google's best practices.
Achievements
- Created an innovative custom-made WP SEO plugin, and applied it to each client.
- Streamlined the reporting process through an in-house programmed reporting tool